- the fragrance of images
March - May 2018
- the need for the infinite. Monochromes in colección olorVISUAL
January - May 2018
- electric and Distant. colección olorVISUAL Contemporary Photography
May - July 2017
- smell of Málaga. Olfactory Perceptions of the colección olorVISUAL
October 2016 - January 2017
- reproductibilitat 2.2. colección olorVISUAL
October 2016 - January 2017
September - October 2016
- Smell Of Alella Vines
January - April 2016
- the Art of Collecting: Ernesto Ventós. colección olorVISUAL
July - September 2015
- SINESTESIA. colección olorVISUAL
Septembrer - December 2014
- smell of Cerdanyola. Olfactory Perceptions of the colección olorVISUAL
July - October 2014
- what is the smell of an exhibition? A selection of works the olorVISUAL collection
- olfactory mini-screening. Chocolate Birds
June - October 2013
- smell of Cadaqués. Olfactory perceptions of the olorVISUAL collection
- mini-screening olfativo
May - September 2011
- Smell colour. Chemistry, art and education
- screening olfactory
- olorVISUAL en Microwave
April - May 2011
- essential art.
February - April 2009
January - February 2006
June - September 2005
November - December 2004
March - May 2004
June - July 2003
December 2001 - February 2002
- ikus usaina6
February - April 1999
October - November 1998
October 1996 - January 1997
olorVISUAL en Microwave
The collection Olor Visual (Visual Smell) is formed by the olfactory emotions that a work of art provokes to the collector, thus providing a different exploration of contemporary art.
Created 34 years ago now by the perfumer Ernesto Ventós, the collection was born out of the will to educate us in our most intimate –and forgotten- sense: smell.
Due to the complexity of the idea, the beginning of the collection was not an easy endeavour, as the foundation is that the piece of art transmits a sensation that evokes an olfactory experience to the collector. Consequently, the first acquisitions were commissions of pieces that created equivalencies between their memories and the colours of the work, accompanied always by a written text by the artist. Nowadays, in most of the cases the piece is chosen under the premise “this work smells”, although the previous methodology is still maintained.
In general terms, the artist has only developed the senses of sight and touch, leaving aside the sense of smell, probably because it is the most difficult to represent and because the olfactory sensibility in our cultural system is practically ignored and very little developed. But usually colours evoke sensations, olfactory memories -without doubt subjective memories. When an artist creates a work, his composition is not based in one sensation but in the memory of several sensations. Art exists to stimulate our spirit and defy our ways to perceive creative expression. The Olor Visual Collection exists to stimulate out artistic and olfactory spirit.
Although invisible, smell impregnates memory: just as it emanates from its interior, it seems to emerge from the inside of objects… This is how the collector perceives it and under this principle the collection is formed.
Hong Kong. China