Exhibitions September 2018 - January 2019
- the fragrance of images

March - May 2018
- the need for the infinite. Monochromes in colección olorVISUAL

January - May 2018
- electric and Distant. colección olorVISUAL Contemporary Photography

May - July 2017
- smell of Málaga. Olfactory Perceptions of the colección olorVISUAL

October 2016 - January 2017
- reproductibilitat 2.2. colección olorVISUAL

October 2016 - January 2017
- hipocamps

September - October 2016
- Smell Of Alella Vines

January - April 2016
- the Art of Collecting: Ernesto Ventós. colección olorVISUAL

July - September 2015
- SINESTESIA. colección olorVISUAL

Septembrer - December 2014
- smell of Cerdanyola. Olfactory Perceptions of the colección olorVISUAL

July - October 2014
- what is the smell of an exhibition? A selection of works the olorVISUAL collection

May 2014
- olfactory mini-screening. Chocolate Birds

June - October 2013
- smell of Cadaqués. Olfactory perceptions of the olorVISUAL collection

May 2013
- mini-screening olfativo

May - September 2011
- Smell colour. Chemistry, art and education

May 2012
- screening olfactory

October 2011
- olorVISUAL en Microwave

April - May 2011
- essential art.

February - April 2009
- IMPACT!

January - February 2006
- esencias11

June - September 2005
- essències10

November - December 2004
- esencias9

March - May 2004
- esencias8

June - July 2003
- esencias7

December 2001 - February 2002
- ikus usaina6

February - April 1999
- esencias5

October - November 1998
- esencias4

Abril-Junio 1998
- essències3

Mayo 1997
- essències2

October 1996 - January 1997
- essències

olorVISUAL en Microwave

  • The collection Olor Visual (Visual Smell) is formed by the olfactory emotions that a work of art provokes to the collector, thus providing a different exploration of contemporary art.
    Created 34 years ago now by the perfumer Ernesto Ventós, the collection was born out of the will to educate us in our most intimate –and forgotten- sense: smell.
    Due to the complexity of the idea, the beginning of the collection was not an easy endeavour, as the foundation is that the piece of art transmits a sensation that evokes an olfactory experience to the collector. Consequently, the first acquisitions were commissions of pieces that created equivalencies between their memories and the colours of the work, accompanied always by a written text by the artist. Nowadays, in most of the cases the piece is chosen under the premise “this work smells”, although the previous methodology is still maintained.

    In general terms, the artist has only developed the senses of sight and touch, leaving aside the sense of smell, probably because it is the most difficult to represent and because the olfactory sensibility in our cultural system is practically ignored and very little developed. But usually colours evoke sensations, olfactory memories -without doubt subjective memories. When an artist creates a work, his composition is not based in one sensation but in the memory of several sensations. Art exists to stimulate our spirit and defy our ways to perceive creative expression. The Olor Visual Collection exists to stimulate out artistic and olfactory spirit.
    Although invisible, smell impregnates memory: just as it emanates from its interior, it seems to emerge from the inside of objects… This is how the collector perceives it and under this principle the collection is formed.

  • The seat
    Hong Kong. China
  • Dates
    October 2011
  • Catalogue Link
  • Works -